Marketing trends are always shifting in response to new technologies, changing consumer habits, and the society we live in. School administrators must keep abreast of emerging developments in order to better serve their existing and future students. Schools might improve their marketing in the coming year by implementing these trends.
In the year 2022, what should higher education marketing leaders be thinking about? Colleges and universities can benefit from the expertise of our digital marketing team, which has compiled a list of ideas and approaches. We’ve compiled a list of 5 digital marketing trends for higher education that could help your school in 2022!
Digital Marketing for Higher Education in 2022
2022 is a year in which discovering the next hot marketing tool will be less important than finding new ways to delve deeper into channels and improve your current content to keep up with the ever-changing industrial landscape, especially for higher education marketing. For higher education marketing, growing its digital reach and effectively conveying how the school is adjusting its approach, programs, and campus experience are critical priorities for success.
The year 2022 is all about making use of new chances to broaden the reach of schools and creating appealing digital marketing campaigns that capitalize on the specific assets each institution has to offer.
1.Write a Blog
More and more schools are adopting the practice of having a blog as a way to show off their own culture, share useful information, and introduce prospective students to interesting issues. The popularity of blogs is predicted to continue despite the fact that they’ve been there for a long time now. More than half (56%) of marketing professionals say blogging is effective, and 10% say it yields the greatest return on investment (ROI).
Guest blogging, in which schools submit a piece on a third-party site, has become a popular activity. As a guest blogger on a high-traffic blog, you’ll be able to reach a new audience and build links to your school’s website (also called backlinks). Your school’s website traffic and search rankings may benefit from this for an effective digital marketing strategy.
2.Use AI to Fine-tune your Email Marketing Strategy
It’s likely that many of the emails you send to prospective students via cold email will end up in spam. Most students want to get emails from schools and institutions, but email deliverability might make it difficult for them to receive them. It is crucial for digital marketing for higher education.
Using technology to limit the number of emails that are sent out is one technique to increase deliverability. In addition, optimizing email engagement will ensure that your sender reputation remains strong and that your emails are delivered.
Your engagement can be improved in a number of ways, such as:
To isolate message content from other variables, such as list quality or send time, A/B testing is the only way to conduct A/B testing. Your subject lines and content should be split tested frequently so that you can discover what works best.
Sending segmented, relevant emails with unique content is one of the best methods to enhance interaction and boost delivery. – We’ll go into this further later.
Using AI to improve your timing – In order to determine the most effective moment to email each user who has previously interacted with your email, machine learning tools like as Seventh Sense use Personalized email delivery times can increase engagement by 15% to 30%. Seventh Sense can also tell you who on your list isn’t paying attention and won’t respond to your messages. By sending emails solely to individuals who are likely to respond, you may protect your sender’s reputation.
3.Make Your Brand Digitally Responsive
Many schools and universities are realizing that they need to update their branding in order to perform on digital devices. Branding has long been an important aspect of higher education marketing.
It’s important to keep in mind that for a university’s brand to endure, it must be linked to high-quality instruction and the success of its graduates. Your university’s excellence should be demonstrated through data and facts that back up your claims. An institution’s brand can be strengthened by showcasing statistics such as the volume of applicants, the caliber of professors, and the success of its graduates in finding jobs after graduation.
4.Video Ads Outperform Written Ads Hands Down
65% of the population prefers to learn through images rather than words, according to a recent study. This is why video marketing for higher education is so powerful. Many institutions publish video advertisements on YouTube and other third-party websites in addition to their own websites. Live streams are a newer trend in higher education digital marketing. There is a slew of large companies in this field, with the most notable being Instagram Stories, Youtube, Twitch, and TikTok.
A few examples of how live streaming can be used are Q&A sessions, taking viewers behind the scenes, streaming sporting events, and even live seminars. Many kids regard live streaming as more authentic, and it can be a fantastic way to connect with new students and create trust.
5.Student-Focused Content Ensures Big Success
Using high-quality content as a marketing strategy is a terrific way to draw in more customers. With consistent and high-quality content, you’ll be able to increase student engagement and develop trust. Your school’s online exposure and search traffic can also be improved by using social media. 66 percent of organizations expect to boost their content marketing budgets next year, and it’s easy to see why. Content marketing has so many advantages.
However, what makes a piece of information truly exceptional? As a result, how can schools maximize their results?
The key to the process is to know your audience and student personas. A strong connection with your target audience can be achieved by creating student-centred content and focusing your efforts on what actually resonates with your audience. You can experiment with a wide range of platforms and formats, but quality always comes first.