Bozkurt

Driven by a passion for storytelling and a dedication to inspiring others, I’ve spent over two decades immersed in media and communication, honing diverse skills as a journalist, news anchor, reporter, and media producer. My journey began in Turkey, where I lent my voice to cartoons and documentaries from age 7 and later embraced the role of a news anchor, reaching millions daily. I worked with Al Jazeera Turk, exploring rich cultural landscapes and pushing the boundaries of international journalism. In 2015, I took a bold step and moved to Canada as an international student. This transition led to a role at ILAC language schools, where I produced over 150 video campaigns garnering 40+ million views organically. This contribution, among others, played a significant part in attracting investment from Onex Corporation’s $1.1 billion funds. In 2020, I founded Beonbrand Inc, a content marketing firm that synergizes my extensive experience with a fervor for crafting impactful stories. Beyond being the Canadian Delegate for the #G20YEA, I am driven by a mission to inspire change and expand horizons through powerful communication. Recently, Beonbrand Inc. has ventured into the realm of AI, establishing an AI Lab Powerhouse. This innovative endeavour focuses on developing Generative AI bots tailored for applications and tools to assist our clients, particularly in the educational sector. These AI initiatives complement our core services in video production, digital marketing, and brand development, further enhancing our ability to provide holistic media solutions. I consider myself fortunate to live out my passion daily and look forward to more opportunities to make a positive impact in the world of media and beyond.

Understanding the Role of Data in Education Marketing

In today’s digital age, data plays a pivotal role in shaping marketing strategies across various sectors, and the education industry is no exception. The utilization of data in education marketing not only enhances the decision-making process but also enables institutions to craft personalized experiences for prospective students, thereby improving recruitment efforts and overall communication strategies....

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How IoT Affected Education Industry?

Revolutionizing Learning Experiences In an era of rapid technological advancement, the Internet of Things (IoT) has emerged as a transformative force across various sectors, including education. IoT refers to the network of interconnected devices and sensors that gather and exchange data, revolutionizing the way we interact with our environment. In the education industry, IoT has...

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How to Create the Right Marketing Videos for Schools?

A Step-by-Step Guide In today’s digital age, effective marketing strategies for schools extend far beyond traditional methods. One powerful tool that has gained immense popularity is video marketing. With its ability to engage, inform, and captivate audiences, video has become a cornerstone of modern marketing campaigns for educational institutions. However, creating impactful marketing videos for...

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Top Tips to Promote Your School

In the competitive world of education, effectively promoting your school is essential to attract new students, engage with the community, and build a strong reputation. This comprehensive guide outlines top strategies to enhance your school’s visibility and appeal, ensuring you stand out in a crowded market. Whether you’re a marketing professional, a decision-maker in the...

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How to Use AI to Personalize Student Experiences

In the rapidly evolving landscape of education, Artificial Intelligence (AI) is no longer just a buzzword but a powerful tool reshaping the way we teach and learn. Personalized education, tailored to each student’s unique learning style and pace, is the cornerstone of effective learning in the 21st century. This blog post explores how educational institutions...

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Digital Branding Strategies for New Educational Institutions

In the ever-evolving landscape of the education sector, new institutions face the colossal task of establishing a strong digital presence. Digital branding is no longer just an option; it’s a necessity for survival and growth. This blog post delves into effective digital branding strategies tailored for new educational institutions, guiding them in carving a unique...

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Planning and Executing an Inbound Marketing Campaign for Higher Education Institutes

In the competitive world of higher education, institutions are constantly seeking innovative strategies to attract and retain students. Inbound marketing, with its focus on creating valuable content to draw people in, rather than outwardly pushing a brand, product, or service onto prospects, has emerged as a powerful approach. This article explores the step-by-step process of...

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Utilizing AI for Improved Customer Service in Education

In the rapidly evolving landscape of educational institutions, the demand for effective and efficient customer service is paramount. With an increasing reliance on technology, the integration of Artificial Intelligence (AI) in customer service roles presents a game-changing solution. This blog post delves into the transformative impact of AI on customer service in the education sector,...

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Creating Effective Partnerships for Education Marketing

In the ever-evolving landscape of education marketing, the creation and nurturing of effective partnerships stand as a cornerstone for success. As the lines between education and technology increasingly blur, educational institutions and marketers must collaborate to navigate this dynamic terrain. This blog post delves into the essence of forging successful partnerships in education marketing, offering...

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Crafting Compelling Case Studies for Education Services

The education sector is rapidly evolving, and with this transformation comes the need for education services to effectively showcase their impact. Case studies are a powerful tool in this regard, providing tangible evidence of success and influencing decision-making processes. In this comprehensive guide, we will explore the nuances of crafting compelling case studies tailored for...

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SEO for Educational Blogs: Best Practices

The digital era has transformed how educational content reaches its audience. Today, educational blogs are pivotal in disseminating information, engaging with stakeholders, and building a community around educational institutions and services. For marketing and communication departments in the education sector, understanding and implementing effective Search Engine Optimization (SEO) strategies is essential. This blog post delves...

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Effective Digital Advertising Strategies for Universities

In the ever-evolving landscape of higher education, universities face the critical task of effectively marketing their programs and values in the digital age. The surge in online learning options, coupled with the growing importance of a digital presence, has made it imperative for universities to adopt innovative digital advertising strategies. This blog post explores effective...

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Tips for Enhancing Your School’s Social Media Presence

In today’s digital age, having a strong social media presence is crucial for educational institutions. It’s not just about posting regular updates; it’s about creating an interactive, engaging, and informative platform that resonates with students, parents, and the community. This blog post provides actionable tips to enhance your school’s social media presence, ensuring your institution...

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Utilizing Interactive Content for Educational Websites

The Importance of Interactive Content Interactive content has revolutionized educational websites, turning passive learning into an engaging, dynamic experience. This article explores the importance of interactive elements and how they can be effectively integrated into educational websites to enhance learning and user engagement. Engaging the Digital Generation Catering to Digital Natives: Understanding the expectations of...

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Strategies for Effective Lead Generation in Education

Understanding Your Target Audience Lead generation is crucial in the education sector, where attracting and nurturing prospective students can significantly impact enrollment rates. This article explores effective strategies for lead generation, focusing on how educational institutions can attract, engage, and convert potential students. Identifying Prospective Students Demographic Analysis: Understanding the age, location, and interests of...

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Leveraging User-Generated Content in Higher Education

The Power of User-Generated Content In the realm of higher education marketing, user-generated content (UGC) has emerged as a powerful tool. Leveraging content created by students, faculty, and alumni, universities can foster a sense of community while showcasing authentic experiences. This article discusses the benefits and strategies for effectively using UGC in higher education marketing....

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Best Practices for Video Content in Education Marketing

The Power of Video in Education Marketing In the digital era, video content has become a cornerstone of effective education marketing strategies. Its ability to convey complex information in an engaging and digestible format is unparalleled. This article explores the best practices for creating and utilizing video content in education marketing to captivate and inform...

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The Impact of Virtual Tours in University Marketing

Virtual Tours The digital transformation has significantly impacted higher education marketing, with virtual tours emerging as a powerful tool. These immersive experiences offer prospective students a unique glimpse into university life, transcending geographical barriers. This article delves into how virtual tours are reshaping university marketing and their benefits in engaging potential students. The Rising Popularity...

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