When confronted with eye-opening figures like these, it should come as no surprise that video content has become so powerful and popular. Recent research found that 87% of video marketers reported a favorable ROI, while 86% reported that video generated leads. In fact, 62% of marketers utilize video interaction as a metric of success.
Video advertising is a great way for schools trying to increase enrollment to reach and engage their target audience. Advertising is one of the top five reasons for producing video content, and it can assist schools in their efforts to target important prospects and generate more leads. High-quality video allows your school to showcase what makes it unique while communicating directly to the prospective students you are hoping to attract.
Showcase Your School and Community Through Engaging Videos
If your school has a compelling story or message that resonates with your audience, video material can help you tell that story and attract more attention. You may show prospective students what your institution is all about by showing these entertaining videos.
Create Video Ads for Your School’s Branding and Marketing Purposes Vision
An authoritative narrator often speaks directly to the audience in brand videos that show off the school’s personality and mission. It’s here that prospective students can get a taste of what it’s like to be a student at your school. To draw in and hold the attention of their target audience, these promotional videos typically include a variety of images that depict a wide range of student activities and campus amenities.
An important part of any school’s marketing is showcasing what makes their institution stand out from the competition. The school’s beliefs and mission can be conveyed with a feeling of character and personality that is consistent with the overall branding of the school. Your school may make a name for itself in the highly competitive education industry by properly communicating these key ideas.
An excellent way to show off your school’s distinct character and personality is through brand video advertising, which may help you convey your school’s story. By sharing a story about your school’s brand, you may engage with potential students on a more personal level, building the groundwork for future success. Hero backdrop movies for your school’s website can also be made using these clips.
Use “Day in the Life” Videos to Show off the Student Experience at Your School
It is likely that prospective students are curious about the student experience, and hearing it firsthand from existing students can make a huge impact on their decision. Consider making movies of existing students and their everyday routines at your school to show prospective students what it’s like to attend your school.
Personal vlogs make these videos feel more authentic because they don’t appear to have been rehearsed at all. Prospects can get a better sense of what it’s like to live on campus and learn more about the specific program they’re interested in by using these tools.
Enhance Your Content Creation and Video Marketing with Creative Campus Tours!
Campus tours are a tried-and-true method of attracting prospective students and letting them see what life is like on campus. There is a risk that they will follow a formula and become formulaic. Creative and entertaining campus video clips rapidly stand out from the crowd, making them more effective at attracting new students. There are a variety of ways to put a creative twist on these videos, but they all have the same goal: letting prospective students envision themselves as part of the school community and giving them something of value.
Your school’s visibility and engagement can be boosted by promoting video content.
Online resources abound, and prospective students may get disillusioned or your school’s efforts may be lost in the shuffle of the education market. As a result, you should think about promoting your movies via a variety of channels. As a result, your work will be seen by the appropriate people at the right time.
Use Social Media to Highlight Your School’s Activities and Achievements
Schools can use video marketing and social media advertising to promote their most recent events, campus services, and achievements in a more successful manner. As a digital marketing medium, social networking has long been proven, but the addition of video makes it even more powerful.
Most marketers believe video is the best content type for meeting social media marketing goals, and video helped 93% of organizations acquire new customers, according to the Sprout Social report. Your school can benefit greatly from the use of social media videos as part of its overall digital marketing plan.
Consider The popularity of streaming services, such as Hulu or HBO Max, which can be used to display video adverts that are more likely to be seen by a specific target demographic. According to Deloitte’s poll, 69% of Americans have at least one streaming video subscription instead of paying for traditional TV, indicating that streaming content is swiftly gaining popularity in the marketplace.
The constraints of traditional TV advertising can be solved by schools using ad-supported streaming platforms. Here, your school can use cutting-edge digital advertising methods to target certain demographics (e.g., age group, geography, academic level, etc.) and get real-time data to measure its success. Your school may offer a more tailored experience to prospective students by using data-driven targeting to optimize your marketing. There are a number of ways in which video ads may help to expand the reach and visibility of your business.
Your video advertising can significantly improve your digital marketing efforts with the correct video content strategy and a deep understanding of your school’s target demographic. Starting with clear goals and remembering to optimize your video content will help your school enhance its efforts and drive success—ensuring that the videos you generate continue to reach, attract, and engage prospective students. Contact us for effective video ads from A to Z!