In today’s increasingly competitive world, higher education institutions have a monumental burden of differentiating themselves. It’s a raucous, action-packed environment where institutions compete for attention, always looking for new ways to highlight the relevance of their programs and connect with potential students. In terms of recruitment, the connecting aspect has shown to be the most...
Storytelling marketing has a profound effect on the human condition. When storytelling was at its most primitive, it was a way for people to make sense of the world and then pass that understanding down through the generations. The force of the story has not faded over the ages. It’s become an essential part of...
You need a strong email marketing strategy to help your school create and maintain strong relationships with your potential students, donors, and alumni. A well-executed email strategy may help you contact your target audience and move them further down the enrolment funnel by directly addressing their specific requirements, motivations, and issues in an engaging way....
It is kind of difficult to market in the educational field. Budget restrictions and the need to reach a different demographic each year are well-known roadblocks. The marketing of educational institutions has never been more difficult or more competitive than it is today, thanks to the dominance of digital marketing platforms. A flawless online experience,...
Digital transformation entails leveraging data and technology to improve a company’s basic business processes in order to efficiently meet customer expectations. Students, faculty, staff, and graduates can all be target consumers in the educational sector, and both students and academics can benefit from digital transformation in schools. The following are examples of digital transformations that...