Educators

Higher Education Marketing

DISCOVER

What good is anything if it fails to reach those it is intended for?

 

Why ?

At Beonbrand we believe education is key for the engine where we develop, gain knowledge, and inspire others to change the world.

We are storytellers we do search and develop the fact that why your institution exists and why should anyone care?

We produce a wide variety of digital solutions for all players in the education industry, to help them achieve their goals in digital marketing, media production and digital development areas.

Attraction

(Lead Magnet Development)

In this stage, we aim to prepare lead magnets and effective inbound marketing strategies to increase the brand awareness of your institution.

  • Student Persona Analysis
  • Brand Management
  • Social Media Marketing and Account Optimization
  • Search Engine Optimization
  • Search Engine Marketing
  • Influencer Marketing
  • Content Management
  • Content Analysis
  • Content Generation

Interest (Lead Generation)

In this stage, we attract prospective students with effectively designed and developed lead magnets and turn their focus on your brand and programs.  The below platforms are the ones through which we encourage students to initiate the first contact with you, either virtually or physically.

  • Regional Website
  • Social Media Accounts
  • B2C Events (Physical)
  • B2C Events (Virtual)
  • Referral to Regional Recruitment Teams
  • Referral to Agents

Desire (Lead Management)

In this stage, we use outbound marketing strategies to manage the leads effectively so that we can turn those leads into applications. The decision process of a student after the initial consultancy can be quite long. During this process, students would need reminders, perhaps additional guidance. To mitigate the risk of losing collected leads to our competitors, we must use some of the below effective lead management techniques listed in below;

  • Recruitment Flow Strategy
  • Email Marketing
  • Cold-Calls
  • Marketing Automation
  • Mobile Marketing
  • SMS Marketing
  • Re-Marketing
  • Dedicated-Counselor Assignment

Video Content Marketing

Branding

Branding videos are used to promote the school’s corporate identity. They have a wide variety of usage areas from promotions to training, from advertising to digital marketing.

Case study

Product videos are used to promote the actual attraction point, which is the programs that are offered by an institute. Students tend to choose programs before they choose their schools. It used in different marketing channels, staff/agent/student training modules and more.

Introductory

Introductory videos are used to introduce an important concept or a term that is important for students/agents to know before, during or after they register. They are a sort of “what is….” videos that provide a deep but brief explanation of the definition of a concept or term that is used by the school.

 

Explanatory

Explanatory Videos are used to provide students/agents with a deeper explanation of how things should be done. They are mostly referred to as ” how to…” videos and used effectively in staff/agent/student training.

Testimonials

Promoter videos are used for brand awareness by putting “experiences” in the center of the promotions. For such videos, direct customer’ groups such as students, agents and all other external partners are used to showcase their experiences with the institute. Promoter videos are by far the most attractive way of promoting an educational institute.

Event/News Cover

Event/news videography can capture that tone and more, showcasing your school or service and, crucially, creating a video that allows viewers to feel connected with your brand 

Video Production workflow

Beonbrand Inc.

Over 20 years of experience in media and journalism enables our company to use expert-level storytelling skills in production that have made us unique in the marketplace.

Digital Marketing

Our digital marketing campaign involves the execution of a marketing strategy across all the digital channels where consumers engage with a brand, usually for the purpose of improving your institution's conversion rate.

Digital Branding

Digital branding is about establishing your instution's story and presence in the digital space and establishing a meaningful connection with your target audience. It’s about using your unique proposition to differentiate yourself and your offerings from the competition.

Social Media

We analyze and develope a strategy that's tailored to your institution, we create and distribute content for social media profiles, monitore online conversations, collaborate with influencers, provide community service, and monitor, measure, and report on social media performance and ROI.

Working Process

Bring to the table win-win survival strategies to ensure proactive domination. At the end of the day, going forward, a new normal that has evolved from generation X is on the runway heading towards a streamlined cloud solution. User generated content in real-time will have multiple touchpoints for offshoring. Capitalize on low hanging fruit to identify a ballpark value added activity to beta test. Override the digital divide.

Meet The Team

Beonbrand Teams heavily focus on the relationships that exist in the education industry, amongst all the players of the education ecosystem. We take all parties into an account, analyze relationships in-depth, determine the needs of each relationship, spot the areas that might need solutions and digitalize those solutions into useful and attractive tools that would align your institute’s priorities and strategic plans.

Contact Us

Persona Targeted Digital Marketing Methodology

Attraction

STRANGERS

Interest

VISITORS

Desire

LEADS

Action

CUSTOMERS

Loyalty

PROMOTERS

- Since 1994 -

The greatest good you’re ever gonna get.

Who we are

Organizing large events is our passion. Since the early start we wanted to enrich you experience, making it meaningful and not just fun and exciting.

Why we are

When you visit our event hall for the first time, it transforms your life, and connects you to the people you always wanted to get to know and love.

Where you are

Are you seeking something different? An opportunity? We invite you to join the conversation our community has been having for the past 30 years.

How it starts

Our events are held every day, every hour and every minute. It takes place everywhere, and nowhere, both at the same time. Don’t worry, you will find us.

Play it forward

We’ve worked for over a year to offer you the best possible web design solution. Now, all you need to do is press ‘Play’.

Revolution

We all want to change the world. But when you talk about destruction, don’t you know that you can count me out. Don’t you know it’s gonna be alright?

A good portfolio will get you an interview. A good attitude will get you a job.

We have a great opportunity for experienced photographers to join our team. Yes, we do need you to already own a camera. No, your iPhone camera won’t cut it. Go on, ‘Shoot’ us a message.

Surf's up!

There are 23 million estimated surfers around the world. The longest amount of time spent surfing one wave is 37 minutes. There are many other reasons you should get on board.

Your Journey

Desert Tiptoes Inc. is a company that set forth to boldly go where no other company has gone before, and to get as many individuals to walk barefoot across the Sahara desert, leaving beautiful and temporary foot marks behind. When we started, we had no clear vision as to why we wanted to get people to do that. Today, 20 years later, we are still kinda confused.

Do what I want, not what I say.

Learn More

Hello.

I love you, won’t you tell me your name? These immortal words by legendary musician Jim Morrison are still as relevant today, in this digital age, as they were back then. 

Writing, made simple.

Everyone can write, but not everyone is a writer. What makes the difference is the keen eye for detail and beauty.

If you feel lost, disappointed, hesitant, or weak, return to yourself, to who you are, here and now and when you get there, you will discover yourself, like a lotus flower in full bloom, even in a muddy pond, beautiful and strong.

Masaru Emoto

Design is an opportunity

We want to create something that does more than just look nice on a page. How are the creative stories of the future going to look like?

Photographer

The photo occurs in a broader scope than the snap of the camera. It starts with the first glance of attention

Video Art

We all shun away from it on museums, but in the real world, video art can, and does, make a difference

Web Design

Endless design possibilities start with a single possibility that wants to expand further than ever before