A solid marketing strategy might be the difference between success and failure for schools that want to increase bookings or boost their international profile. Your marketing efforts will be more effective if you take the time to identify your target demographic of prospective students, develop messages tailored to them, and then consistently execute this refined...
Identifying your ideal clientele may seem like a no-brainer if you’re in the student recruitment business. For high school and/or college students and their parents, you’re promoting your institution or program. Is that the case? It’s critical to know who your audience is and what they want in order to connect with them effectively. Finding...
While traditional tactics of attracting students to higher education are still widely used, it is difficult for marketers to gauge their effectiveness and for prospective students to ignore them. With inbound marketing, you can track your institution’s return on investment right from the minute a prospective student visits your website to the moment they apply....
As the global education business becomes more competitive, colleges and universities around the world are rethinking their marketing methods. Rankings and reputations no longer have the clout they once did. Students are going online to research their post-secondary alternatives these days, and higher education marketing films are more influential than ever. The lesson for educational...
Attracting excellent students, securing outstanding faculty and staff, and motivating alumni to donate to support school initiatives are just some of the common objectives shared by all institutions. Traditional and digital marketing methods must be used in order to stand out from the many other businesses in their industry. Here are a few tips and...
Using these numbers, students can connect with you, the course, and each other in meaningful ways. Community managers can assist in bringing a sense of belonging and connection to your virtual classroom by taking on the job of community manager. It is the job of community managers to find strategies to keep students engaged while...
In today’s highly competitive industry, most companies are concentrating their marketing efforts on major social media sites like Facebook and Twitter. For your social media ads to be as effective as possible in reaching your target audience, it’s imperative that you use high-quality video material. Videos account for a significant portion of all internet traffic...
When confronted with eye-opening figures like these, it should come as no surprise that video content has become so powerful and popular. Recent research found that 87% of video marketers reported a favorable ROI, while 86% reported that video generated leads. In fact, 62% of marketers utilize video interaction as a metric of success. Video...
Having a social media presence is critical for promoting your school’s name and fostering connections with potential and current students, as well as alumni and supporters. However, getting started might be a challenge. This article is for you if you’re setting up your college’s social media accounts or developing a 2022 social media strategy for...
Using data to your advantage in your online marketing plan. Your digital advertising approach will always rely heavily on data. By describing your customers’ demands, motives, and purchasing habits, you will gain a clear image of your audience. As a result, you’ll be able to fine-tune your messaging and increase the effectiveness of your advertising...
The number of time people spend watching movies online increased by 32% on average every year between 2013 and 2018. In the same survey, Zenith expects that in 2021, the typical person will watch videos for 100 minutes each day. In other words, that’s 25 days’ worth of time. Marketers should keep this in mind...
In today’s increasingly competitive world, higher education institutions have a monumental burden of differentiating themselves. It’s a raucous, action-packed environment where institutions compete for attention, always looking for new ways to highlight the relevance of their programs and connect with potential students. In terms of recruitment, the connecting aspect has shown to be the most...
A video is a potent approach that is being used by a wide range of organizations, despite the fact that no two of them are saying exactly the same thing. In addition, why is this so critical? 2) How does this all connect to student recruiting and 3) where do I even begin with video...
Storytelling marketing has a profound effect on the human condition. When storytelling was at its most primitive, it was a way for people to make sense of the world and then pass that understanding down through the generations. The force of the story has not faded over the ages. It’s become an essential part of...
You need a strong email marketing strategy to help your school create and maintain strong relationships with your potential students, donors, and alumni. A well-executed email strategy may help you contact your target audience and move them further down the enrolment funnel by directly addressing their specific requirements, motivations, and issues in an engaging way....
It is kind of difficult to market in the educational field. Budget restrictions and the need to reach a different demographic each year are well-known roadblocks. The marketing of educational institutions has never been more difficult or more competitive than it is today, thanks to the dominance of digital marketing platforms. A flawless online experience,...
Experience. This has been the secret weapon of every great marketing strategy for some time now. In today’s fast-paced world, consumers favour brands that give the best content experiences, and this is why it’s so important. As a result of these connections, the brand’s visibility grows as a result of word-of-mouth and favourable feedback. A...
Advertisers pay a charge each time one of their advertisements is clicked in PPC, a method of online marketing. In the case of universities, a click from a prospective student is the valuable action that triggers the ad budget, which is why it is so popular. Future students will increasingly favour digital research methods. Search...
Digital transformation entails leveraging data and technology to improve a company’s basic business processes in order to efficiently meet customer expectations. Students, faculty, staff, and graduates can all be target consumers in the educational sector, and both students and academics can benefit from digital transformation in schools. The following are examples of digital transformations that...
Canada has been a popular destination for overseas students looking to pursue higher education. Canada’s Ministry of Education has recently implemented an educational strategy aimed at expanding the number of foreign students at Canadian universities. So it’s no surprise that Canada has become so popular with international students from all corners of the world now...