Video Production

College students on campus on their way to higher education!

Top Tips to Promote Your School

A solid marketing strategy might be the difference between success and failure for schools that want to increase bookings or boost their international profile. Your marketing efforts will be more effective if you take the time to identify your target demographic of prospective students, develop messages tailored to them, and then consistently execute this refined...

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Group of university students standing in corridor indoors, talking and laughing

How to Set Your Target Audience?

Identifying your ideal clientele may seem like a no-brainer if you’re in the student recruitment business. For high school and/or college students and their parents, you’re promoting your institution or program. Is that the case? It’s critical to know who your audience is and what they want in order to connect with them effectively. Finding...

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Young people taking selfie with mobile smartphone in co-working creative space

7 Different Types of Higher Ed Marketing Videos with Examples

As the global education business becomes more competitive, colleges and universities around the world are rethinking their marketing methods. Rankings and reputations no longer have the clout they once did. Students are going online to research their post-secondary alternatives these days, and higher education marketing films are more influential than ever. The lesson for educational...

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notebook with word content marketing on a yellow background

Top Content Marketing Ideas for Colleges

Attracting excellent students, securing outstanding faculty and staff, and motivating alumni to donate to support school initiatives are just some of the common objectives shared by all institutions. Traditional and digital marketing methods must be used in order to stand out from the many other businesses in their industry. Here are a few tips and...

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Success and winning concept - happy business team celebrating victory outdoors

5 Community Management Tips for Schools

Community managers can assist bring a sense of belonging and connection to your virtual classroom by taking on the job of community manager. It is the job of community managers to find strategies to keep students engaged while also promoting an inclusive and welcoming environment for everyone. Using these numbers, students can connect with you,...

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Young pensive videographer and his assistant adjusting video camera

The Key Elements of Video Production

In today’s highly competitive industry, most companies are concentrating their marketing efforts on major social media sites like Facebook and Twitter. For your social media ads to be as effective as possible in reaching your target audience, it’s imperative that you use high-quality video material.  Videos account for a significant portion of all internet traffic...

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