Young pensive videographer and his assistant adjusting video camera

In today’s highly competitive industry, most companies are concentrating their marketing efforts on major social media sites like Facebook and Twitter. For your social media ads to be as effective as possible in reaching your target audience, it’s imperative that you use high-quality video material. 

Videos account for a significant portion of all internet traffic these days. Brands may use video to connect with their target audience because the video is the preferred medium for most people to watch online. 

If you haven’t already, now is the perfect time to start prioritizing video content in your marketing efforts. Beonbrand can always help you with video production. Your social media videos will not be as effective without some considerations in mind.


1. A Hook

There are many different types of hooks. Any of the following questions can serve as the basis for your hook, which should be no more than 20 seconds long. When it comes to length, the shorter the better.


  • What’s the point of watching it?
  • Why are you still here?
  • What are they getting out of it?
  • What ailment are you going to alleviate?
  • Is watching your video worthwhile for them?
  • Why are they so desperate to get their hands on this opportunity?

A hook can be used in two ways:

  • During the first seven seconds of the video
  • Reminding them of what’s to come throughout the video


2. Video Introduction

Is there a short intro to your video? Your introduction should include information on the speaker, such as their name and credentials, as well as a quick rundown of the topics you want to cover. Introduce yourself in 30 seconds or less, and make sure you get right to the point.


3. Delivery 

Deliver the services you’ve created. There are times when I’ve watched YouTube videos and the presenter has veered off the topic and talked about other things instead of providing the information I was looking for. It’s important to plan your video. This type of video-making is better suited for live streaming than video creation. The most important thing to remember is to keep your promises!

So how long should a video be? Our response is as long as necessary! As long as you stick to the point and don’t stray from the main subject matter. It varies greatly in length from one video to the next. How much of a difference you make is directly proportional to the quality and quantity of the information you are offering.


4. Offers/Bonuses

There are things you may give your audience to help them on the next phase of their trip, such as bonuses. Always go above and above! As a bonus, you may receive additional advice or a step-by-step action plan. Make them awestruck! Read their minds! At the beginning or the middle of your video, you might promise a bonus (hook).


5. Call to Actions

Make sure your call to action lasts no more than 20 seconds. Please limit yourself to only one call to action. Instead of eliciting a positive response from your viewers, including too many calls to action throughout your video will backfire. Consider the video’s business objective while deciding on a compelling call to action. Increasing the size of your audience, increasing the number of people signing up for your email list, or driving traffic to a certain sales page could all be goals.

Types of Call-to-actions

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6. A Clear Message

In the early stages of video production, the primary goal is to build an audience. Before you can earn someone’s trust, you’ll need to follow If you’re just getting started with video production, make a tiny request. Increasing your calls to action to a “larger ask” may be possible once you have more than 1000 subscribers on YouTube or more than 2000 followers on Facebook. You can only move on to the “big ask” when you’ve gained the total support of your audience. End each video with the same call to action, no matter what.

In order to get your point through in a video, you must ensure that your message is clear.

Almost everything in your video is dictated by your screenplay, including the video’s length, visual content, and call-to-action. Make sure you have a screenplay that communicates what you want and has been authorized by all stakeholders before you invest time (and money) in developing video scenes.

The finest scripts are natural, conversational, and direct. It’s important that you provide a clear and succinct tale that leads to the desired action at the end.

Write down your essential points in notes and let a professional take it from there if writing isn’t your strong suit. Entente’s video packages come standard with scriptwriting services.


7. Format the Video to the Format Specifications

Your video’s layout or format must meet the specifications of the distribution channel you’ve selected. Before you begin filming or producing any video, identify this as a potential issue.

A landscape (horizontal) layout is preferred for websites and LinkedIn postings.

Facebook, Instagram, and a host of other social media platforms favour a square style. Instagram may also be seen in portrait mode.

You should keep your camera phone horizontal unless you’re especially making content for social media channels that promote vertical formats, such as Instagram and Snapchat.

At least 720p (1280 x 720 pixels; commonly known as standard HD) should be your goal for video quality.

Almost all distribution channels have agreed to use the 1920 x 1080 pixel resolution, generally known as Full HD. Using a large flat-screen TV or video projector with a high magnification will benefit from the clarity and detail of a video in full HD. On the other hand, this format is more time-consuming to generate and produces significantly larger video files. A video supplier can help you determine whether or not the time and money invested are worthwhile.


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