International Education

From study abroad programs to cultural exchange, we cover all aspects of education across national borders and share expert insights.

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Actionable Tips to Use Google Analytics to Analyze Data

Implementing these simple Google Analytics recommendations may get more done in less time. If you want to make Google Analytics complicated, you can. Knowing how to perform a simple data analysis will help you make more informed judgments quickly. In this post, we’ll show you how to use Google Analytics to its full potential, allowing...

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How to Adapt to Tech Trends for Education Institutes?

The need to revamp the current educational system is becoming increasingly apparent in light of recent advances in science, technology, and sociology. Tech Trends, Online courses, interactive graphing calculators, and other forms of virtual communication with instructors are already available and provide significant benefits to students and pupils. Never fall behind! What, though, about the...

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communication

How to Create an Effective Communication Strategy?

How (and when) you convey information to your audience is crucial, whether you’re announcing a business reorganization or simply discussing workloads with your staff. The question then becomes how to ensure that company-wide communication is effective. In order to increase staff enthusiasm and productivity, consider the following five tactics. A company’s outreach efforts can be...

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User-generated Content Examples in Social Media

User-generated content can be used for a variety of marketing purposes, including but not limited to social media advertising, blog content, product evaluations, and more. In this piece, we’ll look at how some organizations have used user-generated content (UGC) initiatives to build their client base and promote brand recognition. This is a fantastic strategy for...

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Best Marketing Strategies for Colleges in Canada 

University marketers are under increased pressure to make up for the drop in freshmen enrollment at institutions across the world as a result of the pandemic. Smart organizations recognize the importance of optimizing their digital marketing strategy in the current climate. These best marketing strategies for marketing higher education were written with the university marketer...

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5 Ed-tech Trends for Higher Education Institutes

Current education technology trends are flourishing in 2022 thanks to the foundation laid by universities in previous decades. In light of recent developments, educational institutions are making concerted efforts to adapt. For the sake of humanity’s continued growth in the face of the ongoing pandemic, the world’s educational systems were forced to rely on technological...

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Top Technologies in Higher Education

Equity and inclusion, practicality and acceptance among academics and staff, and the number of funding institutions need to implement all stand to benefit from these developments in technology. These tendencies are examined, as is the use of related technology by various educational institutions. The Advancement of AI in Academic Institutions Concerns about a return to...

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Top Tips to Promote Your School

A solid marketing strategy might be the difference between success and failure for schools that want to increase bookings or boost their international profile. Your marketing efforts will be more effective if you take the time to identify your target demographic of prospective students, develop messages tailored to them, and then consistently execute this refined...

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7 Different Types of Higher Ed Marketing Videos with Examples

As the global education business becomes more competitive, colleges and universities around the world are rethinking their marketing methods. Rankings and reputations no longer have the clout they once did. Students are going online to research their post-secondary alternatives these days, and higher education marketing films are more influential than ever. The lesson for educational...

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Top Content Marketing Ideas for Colleges

Attracting excellent students, securing outstanding faculty and staff, and motivating alumni to donate to support school initiatives are just some of the common objectives shared by all institutions. Traditional and digital marketing methods must be used in order to stand out from the many other businesses in their industry. Here are a few tips and...

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5 Community Management Tips for Schools

Using these numbers, students can connect with you, the course, and each other in meaningful ways. Community managers can assist in bringing a sense of belonging and connection to your virtual classroom by taking on the job of community manager. It is the job of community managers to find strategies to keep students engaged while...

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The Key Elements of Video Production

In today’s highly competitive industry, most companies are concentrating their marketing efforts on major social media sites like Facebook and Twitter. For your social media ads to be as effective as possible in reaching your target audience, it’s imperative that you use high-quality video material. Videos account for a significant portion of all internet traffic...

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How to Use Video Ads to Attract Students?

When confronted with eye-opening figures like these, it should come as no surprise that video content has become so powerful and popular. Recent research found that 87% of video marketers reported a favorable ROI, while 86% reported that video generated leads. In fact, 62% of marketers utilize video interaction as a metric of success. Video...

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Social Media in Higher Education: How to Increase Social Media Engagement?

Having a social media presence is critical for promoting your school’s name and fostering connections with potential and current students, as well as alumni and supporters. However, getting started might be a challenge. This article is for you if you’re setting up your college’s social media accounts or developing a 2022 social media strategy for...

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