In today’s increasingly competitive world, higher education institutions have a monumental burden of differentiating themselves. It’s a raucous, action-packed environment where institutions compete for attention, always looking for new ways to highlight the relevance of their programs and connect with potential students. In terms of recruitment, the connecting aspect has shown to be the most...
A video is a potent approach that is being used by a wide range of organizations, despite the fact that no two of them are saying exactly the same thing. In addition, why is this so critical? 2) How does this all connect to student recruiting and 3) where do I even begin with video...
Storytelling marketing has a profound effect on the human condition. When storytelling was at its most primitive, it was a way for people to make sense of the world and then pass that understanding down through the generations. The force of the story has not faded over the ages. It’s become an essential part of...
You need a strong email marketing strategy to help your school create and maintain strong relationships with your potential students, donors, and alumni. A well-executed email strategy may help you contact your target audience and move them further down the enrolment funnel by directly addressing their specific requirements, motivations, and issues in an engaging way....
It is kind of difficult to market in the educational field. Budget restrictions and the need to reach a different demographic each year are well-known roadblocks. The marketing of educational institutions has never been more difficult or more competitive than it is today, thanks to the dominance of digital marketing platforms. A flawless online experience,...
Experience. This has been the secret weapon of every great marketing strategy for some time now. In today’s fast-paced world, consumers favour brands that give the best content experiences, and this is why it’s so important. As a result of these connections, the brand’s visibility grows as a result of word-of-mouth and favourable feedback. A...
Advertisers pay a charge each time one of their advertisements is clicked in PPC, a method of online marketing. In the case of universities, a click from a prospective student is the valuable action that triggers the ad budget, which is why it is so popular. Future students will increasingly favour digital research methods. Search...
Digital transformation entails leveraging data and technology to improve a company’s basic business processes in order to efficiently meet customer expectations. Students, faculty, staff, and graduates can all be target consumers in the educational sector, and both students and academics can benefit from digital transformation in schools. The following are examples of digital transformations that...
Canada has been a popular destination for overseas students looking to pursue higher education. Canada’s Ministry of Education has recently implemented an educational strategy aimed at expanding the number of foreign students at Canadian universities. So it’s no surprise that Canada has become so popular with international students from all corners of the world now...
To develop your school brand’s authority and credibility, social media marketing is necessary. Here are a few recommendations to assist you to improve your university’s social media presence. Using social media effectively in higher education involves more planning and thought than most people realize. College, university, or independent school may have a large student body,...