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College students on campus on their way to higher education!

Top Tips to Promote Your School

A solid marketing strategy might be the difference between success and failure for schools that want to increase bookings or boost their international profile. Your marketing efforts will be more effective if you take the time to identify your target demographic of prospective students, develop messages tailored to them, and then consistently execute this refined...

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Group of university students standing in corridor indoors, talking and laughing

How to Set Your Target Audience?

Identifying your ideal clientele may seem like a no-brainer if you’re in the student recruitment business. For high school and/or college students and their parents, you’re promoting your institution or program. Is that the case? It’s critical to know who your audience is and what they want in order to connect with them effectively. Finding...

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Students outdoors

How to Encourage International Students to Study in Canada?

Canada has been a popular destination for overseas students looking to pursue higher education. Canada’s Ministry of Education has recently implemented an educational strategy aimed at expanding the number of foreign students at Canadian universities. So it’s no surprise that Canada has become so popular with international students from all corners of the world now...

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Social Media Marketing words on wooden blocks

8 Social Media Management Tips for Education Institutes

To develop your school brand’s authority and credibility, social media marketing is necessary. Here are a few recommendations to assist you to improve your university’s social media presence. Using social media effectively in higher education involves more planning and thought than most people realize. College, university, or independent school may have a large student body,...

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