From marketing videos to educational content, we can help you create high-quality video assets that capture your audience’s attention.
Here are some helpful ideas and tips based on our experience garnered across a few extremely busy years in this area, whether you’re a school or college doing video production. 1. Preparation Pre-production meetings should be held for a school video production twice as often as they would be for a corporation. Due to the...
There is no need to break the bank in order to make a professional-quality video. There has been a steady increase in the availability of video production tools aimed at the average marketer and small business owner, making it possible for anyone to start their own video marketing campaign. There are plenty of low-cost videos...
Improving the higher student experience shouldn’t be a band-aid solution or a temporary priority. Regular optimization is necessary to provide a first-rate educational experience for your students and thereby boost retention rates and decrease attrition rates. If your school could use some help improving the quality of life for its students, here are nine ideas...
University marketers are under increased pressure to make up for the drop in freshmen enrollment at institutions across the world as a result of the pandemic. Smart organizations recognize the importance of optimizing their digital marketing strategy in the current climate. These best marketing strategies for marketing higher education were written with the university marketer...
Many aspects of our daily life are undergoing change as a result of the Internet of Things (IoT), the interconnection of everyday objects with the Internet. Internet of Things uses are many and varied; one that may come as a surprise is in the realm of education. E-learning, or the use of the internet for...
If you’re on the fence about whether or not you need a promotional video, consider that millions of videos are viewed and shared every day, and word of them spreads rapidly through social media. What should a commercial for your institute look like, and why you should create one? The data disproves their claims. For...
A solid marketing strategy might be the difference between success and failure for schools that want to increase bookings or boost their international profile. Your marketing efforts will be more effective if you take the time to identify your target demographic of prospective students, develop messages tailored to them, and then consistently execute this refined...
Identifying your ideal clientele may seem like a no-brainer if you’re in the student recruitment business. For high school and/or college students and their parents, you’re promoting your institution or program. Is that the case? It’s critical to know who your audience is and what they want in order to connect with them effectively. Finding...
While traditional tactics of attracting students to higher education are still widely used, it is difficult for marketers to gauge their effectiveness and for prospective students to ignore them. With inbound marketing, you can track your institution’s return on investment right from the minute a prospective student visits your website to the moment they apply....
As the global education business becomes more competitive, colleges and universities around the world are rethinking their marketing methods. Rankings and reputations no longer have the clout they once did. Students are going online to research their post-secondary alternatives these days, and higher education marketing films are more influential than ever. The lesson for educational...
Attracting excellent students, securing outstanding faculty and staff, and motivating alumni to donate to support school initiatives are just some of the common objectives shared by all institutions. Traditional and digital marketing methods must be used in order to stand out from the many other businesses in their industry. Here are a few tips and...
In today’s highly competitive industry, most companies are concentrating their marketing efforts on major social media sites like Facebook and Twitter. For your social media ads to be as effective as possible in reaching your target audience, it’s imperative that you use high-quality video material. Videos account for a significant portion of all internet traffic...
When confronted with eye-opening figures like these, it should come as no surprise that video content has become so powerful and popular. Recent research found that 87% of video marketers reported a favorable ROI, while 86% reported that video generated leads. In fact, 62% of marketers utilize video interaction as a metric of success. Video...
The number of time people spend watching movies online increased by 32% on average every year between 2013 and 2018. In the same survey, Zenith expects that in 2021, the typical person will watch videos for 100 minutes each day. In other words, that’s 25 days’ worth of time. Marketers should keep this in mind...
A video is a potent approach that is being used by a wide range of organizations, despite the fact that no two of them are saying exactly the same thing. In addition, why is this so critical? 2) How does this all connect to student recruiting and 3) where do I even begin with video...
Storytelling marketing has a profound effect on the human condition. When storytelling was at its most primitive, it was a way for people to make sense of the world and then pass that understanding down through the generations. The force of the story has not faded over the ages. It’s become an essential part of...
Canada has been a popular destination for overseas students looking to pursue higher education. Canada’s Ministry of Education has recently implemented an educational strategy aimed at expanding the number of foreign students at Canadian universities. So it’s no surprise that Canada has become so popular with international students from all corners of the world now...
Marketing trends are always shifting in response to new technologies, changing consumer habits, and the society we live in. School administrators must keep abreast of emerging developments in order to better serve their existing and future students. Schools might improve their marketing in the coming year by implementing these trends. In the year 2022, what...