Video Production

From marketing videos to educational content, we can help you create high-quality video assets that capture your audience’s attention.

Single portrait of smiling confident male student teenager looking at camera in library

Best Marketing Strategies for Colleges in Canada 

University marketers are under increased pressure to make up for the drop in freshmen enrollment at institutions across the world as a result of the pandemic. Smart organizations recognize the importance of optimizing their digital marketing strategy in the current climate. These best marketing strategies for marketing higher education were written with the university marketer...

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College students on campus on their way to higher education!

Top Tips to Promote Your School

A solid marketing strategy might be the difference between success and failure for schools that want to increase bookings or boost their international profile. Your marketing efforts will be more effective if you take the time to identify your target demographic of prospective students, develop messages tailored to them, and then consistently execute this refined...

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Group of university students standing in corridor indoors, talking and laughing

How to Set Your Target Audience?

Identifying your ideal clientele may seem like a no-brainer if you’re in the student recruitment business. For high school and/or college students and their parents, you’re promoting your institution or program. Is that the case? It’s critical to know who your audience is and what they want in order to connect with them effectively. Finding...

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Diversity teamwork with joined hands

Planning and Executing an Inbound Marketing Campaign for Higher Education Institutes

While traditional tactics of attracting students to higher education are still widely used, it is difficult for marketers to gauge their effectiveness and for prospective students to ignore them. With inbound marketing, you can track your institution’s return on investment right from the minute a prospective student visits your website to the moment they apply....

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Young people taking selfie with mobile smartphone in co-working creative space

7 Different Types of Higher Ed Marketing Videos with Examples

As the global education business becomes more competitive, colleges and universities around the world are rethinking their marketing methods. Rankings and reputations no longer have the clout they once did. Students are going online to research their post-secondary alternatives these days, and higher education marketing films are more influential than ever. The lesson for educational...

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Woman retoucher looking at camera smiling working in creative media agency

Top Content Marketing Ideas for Colleges

Attracting excellent students, securing outstanding faculty and staff, and motivating alumni to donate to support school initiatives are just some of the common objectives shared by all institutions. Traditional and digital marketing methods must be used in order to stand out from the many other businesses in their industry. Here are a few tips and...

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Young pensive videographer and his assistant adjusting video camera

The Key Elements of Video Production

In today’s highly competitive industry, most companies are concentrating their marketing efforts on major social media sites like Facebook and Twitter. For your social media ads to be as effective as possible in reaching your target audience, it’s imperative that you use high-quality video material. Videos account for a significant portion of all internet traffic...

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Female Videographer Holding Clapper Board On Video Film Production In White Studio

How to Use Video Ads to Attract Students?

When confronted with eye-opening figures like these, it should come as no surprise that video content has become so powerful and popular. Recent research found that 87% of video marketers reported a favorable ROI, while 86% reported that video generated leads. In fact, 62% of marketers utilize video interaction as a metric of success. Video...

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Digital marketing media

Top Storytelling and Educational Content Marketing Tips

Storytelling marketing has a profound effect on the human condition. When storytelling was at its most primitive, it was a way for people to make sense of the world and then pass that understanding down through the generations. The force of the story has not faded over the ages. It’s become an essential part of...

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Students outdoors

How to Encourage International Students to Study in Canada?

Canada has been a popular destination for overseas students looking to pursue higher education. Canada’s Ministry of Education has recently implemented an educational strategy aimed at expanding the number of foreign students at Canadian universities. So it’s no surprise that Canada has become so popular with international students from all corners of the world now...

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