Top Tips to Create Marketing Video on a Budget

Teenage female blogger recording video content, talking to followers using smartphone

There is no need to break the bank in order to make a professional-quality video. There has been a steady increase in the availability of video production tools aimed at the average marketer and small business owner, making it possible for anyone to start their own video marketing campaign.

There are plenty of low-cost videos that look just as polished and professional as their pricier counterparts, proving that you don’t have to sacrifice quality for cost.

Are you prepared to launch? Here’s how to make excellent promotional videos no matter how much money or time you have to spend on them.

Use Software for Making and Editing Videos on Your Own

Using a video-making platform like, you can create high-quality videos without the hassle of shooting them yourself or paying for studio time. You won’t need an ensemble cast, expensive props, or a fancy set—just your laptop. The best part is that you can use most of these sites without ever learning how to edit videos.

You can find the perfect clips in the extensive stock footage library, upload your own, or use a combination of the two. You can use your own logo, font, and brand colours to maintain consistency with your brand throughout. In a nutshell, do-it-yourself (DIY) platforms are an excellent substitute for costly professional video production services.

Here’s a more comprehensive rundown of the best freely available online video editing software.

Opt for User Generated Content

User-generated content (UGC) has become increasingly valuable in the marketing world. Due to the fact that happy customers are the ultimate sign of approval, this strategy requires almost no investment but can have a huge impact. Engage your audience by holding contests where they can win discounts or other incentives if they share a video of themselves using your product. If you get their approval, you can use the videos in any way you like, including sharing them on other platforms.

Think about the amount of money you can make in addition to the money you will save. Yotpo found that conversion rates increased significantly across all sectors. Visitors exposed to user-generated content have a 161% higher average conversion rate than those who aren’t.

Getting user-generated content (UGC) can be challenging, especially at the outset. If you’re looking for better ways to solicit user-created content for your company, you should read this piece.

Take Advantage of Real-Time Video

Two billion people watched Facebook Live videos in 2017, and anyone with a smartphone can join in on the action.

It’s a fantastic tool for boosting your company’s social media presence, as these videos generate six times as many comments and shares as regular Facebook videos. Even though the quality of life suffers, it more than makes up for it in genuineness and impromptuness. In addition, people watching live streams don’t have high standards for picture quality. They keep an eye out for personal and interesting interactions with your company.

Facebook Live’s format makes it possible to show viewers things like behind-the-scenes footage and interactive Q&As that would be impossible with traditional video. Take advantage of this by making videos in the form of Q&As, polls, and courses that encourage interaction in the comments section.

The new Rehearsals and Trimming tools introduced by Facebook are great news if you’re set on improving the quality of your live broadcasts to look more polished for your audience.

It’s time to do some introspection.

Casting the right people to star in your video can be a daunting task. It’s not only expensive, but also difficult to find actors, models, and spokespersons. We’re here to tell you that you might be pleasantly surprised by the calibre of talent hiding right under your nose. Good video content can be made without having to leave the office or hire outside help. Exhibit the front desk guy wearing your new product. There’s a reassuring sense of genuineness and originality conveyed by the fact that actual people are behind and benefiting from these offerings.

That’s a great way to put forth a positive image of your business, too. People are more likely to make a purchase from someone they like, and while establishing rapport online may seem like an uphill battle, there are many paths to success, the first of which is simply being yourself. Having members of your own team appear on camera can help close the gap. Even more so, you can host behind-the-scenes events like a video tour of your facility, a Q&A with team members, or other such events.

Not only will you be able to save a lot of money by going this route, but you will also be able to forge a more meaningful connection with your target demographic.

Consider Hiring Experts 

When all else fails, the most cost-effective way to bring in extra hands is to work with independent experts.

Most small to medium-sized businesses cannot afford to have their own in-house editors or producers.

Money can be saved by hiring experts not just on a per-project basis, but also on a per-task basis.

All things considered, you’ll only be charged for what you actually use. You can contact us for all types of educational videos.

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