Find valuable insights and information on higher education. From universities to colleges, we cover all levels of post-secondary education and share expert insights on how to succeed.
Blogs have been widely used to reach and captivate an audience of potential students for quite some time. The correct blog themes for education might help your school attract new students and keep current ones interested in what you have to say. The average number of monthly leads generated by a company using blogs as...
The need to revamp the current educational system is becoming increasingly apparent in light of recent advances in science, technology, and sociology. Tech Trends, Online courses, interactive graphing calculators, and other forms of virtual communication with instructors are already available and provide significant benefits to students and pupils. Never fall behind! What, though, about the...
How (and when) you convey information to your audience is crucial, whether you’re announcing a business reorganization or simply discussing workloads with your staff. The question then becomes how to ensure that company-wide communication is effective. In order to increase staff enthusiasm and productivity, consider the following five tactics. A company’s outreach efforts can be...
When a school wants to expand its online presence internationally, it can take a big step forward by developing a website that is available in multiple languages. An advantage over the competition and a more pleasant user experience for international prospects might be yours with a site that supports many languages. However, there are challenges...
Here are some helpful ideas and tips based on our experience garnered across a few extremely busy years in this area, whether you’re a school or college doing video production. 1. Preparation Pre-production meetings should be held for a school video production twice as often as they would be for a corporation. Due to the...
Planning and marketing strategy go hand in hand. Neither the strategy nor the plan can be considered finished or relevant without the other, and the two go hand in hand during the marketing process. Both require research conducted within and outside of the company. Learning about your brand and your target audience will help you...
There is no need to break the bank in order to make a professional-quality video. There has been a steady increase in the availability of video production tools aimed at the average marketer and small business owner, making it possible for anyone to start their own video marketing campaign. There are plenty of low-cost videos...
Improving the higher student experience shouldn’t be a band-aid solution or a temporary priority. Regular optimization is necessary to provide a first-rate educational experience for your students and thereby boost retention rates and decrease attrition rates. If your school could use some help improving the quality of life for its students, here are nine ideas...
Being socially active and interactive online is more important than ever before. There should be communication with former students, current ones, and, most importantly, new ones. If you are offering online classes, this is an immediate requirement, but it is also important for maintaining your relevance and letting the world know you will soon be...
University marketers are under increased pressure to make up for the drop in freshmen enrollment at institutions across the world as a result of the pandemic. Smart organizations recognize the importance of optimizing their digital marketing strategy in the current climate. These best marketing strategies for marketing higher education were written with the university marketer...
Current education technology trends are flourishing in 2022 thanks to the foundation laid by universities in previous decades. In light of recent developments, educational institutions are making concerted efforts to adapt. For the sake of humanity’s continued growth in the face of the ongoing pandemic, the world’s educational systems were forced to rely on technological...
How do you decide which emails from the day’s batch to read first thing when you open your inbox? When an email has certain characteristics, it is more likely to be discarded or even flagged as spam. The answer is usually included in the headlines of the emails. Despite the adage “don’t judge a book...
People’s lives have shifted radically during the past few years. Technological advancements have a greater impact on modern culture than ever before. The rapid pace of the digital revolution has unleashed boundless opportunities. There are a number of rising tendencies that educators, regardless of setting, must keep in mind if they want to keep their...
Many aspects of our daily life are undergoing change as a result of the Internet of Things (IoT), the interconnection of everyday objects with the Internet. Internet of Things uses are many and varied; one that may come as a surprise is in the realm of education. E-learning, or the use of the internet for...
Equity and inclusion, practicality and acceptance among academics and staff, and the number of funding institutions need to implement all stand to benefit from these developments in technology. These tendencies are examined, as is the use of related technology by various educational institutions. The Advancement of AI in Academic Institutions Concerns about a return to...
If you’re on the fence about whether or not you need a promotional video, consider that millions of videos are viewed and shared every day, and word of them spreads rapidly through social media. What should a commercial for your institute look like, and why you should create one? The data disproves their claims. For...
A solid marketing strategy might be the difference between success and failure for schools that want to increase bookings or boost their international profile. Your marketing efforts will be more effective if you take the time to identify your target demographic of prospective students, develop messages tailored to them, and then consistently execute this refined...
While traditional tactics of attracting students to higher education are still widely used, it is difficult for marketers to gauge their effectiveness and for prospective students to ignore them. With inbound marketing, you can track your institution’s return on investment right from the minute a prospective student visits your website to the moment they apply....
As the global education business becomes more competitive, colleges and universities around the world are rethinking their marketing methods. Rankings and reputations no longer have the clout they once did. Students are going online to research their post-secondary alternatives these days, and higher education marketing films are more influential than ever. The lesson for educational...
Attracting excellent students, securing outstanding faculty and staff, and motivating alumni to donate to support school initiatives are just some of the common objectives shared by all institutions. Traditional and digital marketing methods must be used in order to stand out from the many other businesses in their industry. Here are a few tips and...