International Education

Planning Concept. Businessman Working On Laptop With Company Analytics And Taking Notes

Actionable Tips to Use Google Analytics to Analyze Data

Implementing these simple Google Analytics recommendations may get more done in less time. If you want to make Google Analytics complicated, you can. Knowing how to perform a simple data analysis will help you make more informed judgments quickly. In this post, we’ll show you how to use Google Analytics to its full potential, allowing...

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Best Marketing Strategies for Colleges in Canada 

University marketers are under increased pressure to make up for the drop in freshmen enrollment at institutions across the world as a result of the pandemic. Smart organizations recognize the importance of optimizing their digital marketing strategy in the current climate. These best marketing strategies for marketing higher education were written with the university marketer...

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College students on campus on their way to higher education!

Top Tips to Promote Your School

A solid marketing strategy might be the difference between success and failure for schools that want to increase bookings or boost their international profile. Your marketing efforts will be more effective if you take the time to identify your target demographic of prospective students, develop messages tailored to them, and then consistently execute this refined...

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Planning and Executing an Inbound Marketing Campaign for Higher Education Institutes

While traditional tactics of attracting students to higher education are still widely used, it is difficult for marketers to gauge their effectiveness and for prospective students to ignore them. With inbound marketing, you can track your institution’s return on investment right from the minute a prospective student visits your website to the moment they apply....

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7 Different Types of Higher Ed Marketing Videos with Examples

As the global education business becomes more competitive, colleges and universities around the world are rethinking their marketing methods. Rankings and reputations no longer have the clout they once did. Students are going online to research their post-secondary alternatives these days, and higher education marketing films are more influential than ever. The lesson for educational...

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Top Content Marketing Ideas for Colleges

Attracting excellent students, securing outstanding faculty and staff, and motivating alumni to donate to support school initiatives are just some of the common objectives shared by all institutions. Traditional and digital marketing methods must be used in order to stand out from the many other businesses in their industry. Here are a few tips and...

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Students at university campus

5 Community Management Tips for Schools

Using these numbers, students can connect with you, the course, and each other in meaningful ways. Community managers can assist in bringing a sense of belonging and connection to your virtual classroom by taking on the job of community manager. It is the job of community managers to find strategies to keep students engaged while...

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The Key Elements of Video Production

In today’s highly competitive industry, most companies are concentrating their marketing efforts on major social media sites like Facebook and Twitter. For your social media ads to be as effective as possible in reaching your target audience, it’s imperative that you use high-quality video material. Videos account for a significant portion of all internet traffic...

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How to Use Video Ads to Attract Students?

When confronted with eye-opening figures like these, it should come as no surprise that video content has become so powerful and popular. Recent research found that 87% of video marketers reported a favorable ROI, while 86% reported that video generated leads. In fact, 62% of marketers utilize video interaction as a metric of success. Video...

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