Experience. This has been the secret weapon of every great marketing strategy for some time now.
In today’s fast-paced world, consumers favour brands that give the best content experiences, and this is why it’s so important. As a result of these connections, the brand’s visibility grows as a result of word-of-mouth and favourable feedback.
A strategy that emphasizes Experiential Marketing is required in this scenario because relying solely on well-qualified products and services is no longer sufficient.
In the end, though, what really is this idea? Can your business actually gain from this approach? What you’ll learn here is:
Marketing that is based on customer experiences is known as “experiential marketing.” In this post, we have compiled the best actionable marketing examples for higher education.
What is Experiential Marketing?
Consumers are encouraged to interact with brands through experiential marketing.
The goal is to create a positive impression of the brand by focusing on the consumer persona’s delight. To put it another way, the items and services supplied here aren’t really that important.
It’s possible to run a campaign employing this type of marketing through the use of events, for example. You can maximize lead engagement by using this concept in conjunction with the idea of live experience.
As a result, a virtual tour of a museum can be included in an Experiential Marketing campaign. Though not limited to the digital sphere, this phenomenon is prevalent in many areas of life. Live events like sporting events, concerts, and art installations can be staged in strategic locations with the help of innovation.
A wide range of alternatives are available to you, and you’ll find samples of each in this article. What matters is that some aspects must be considered regardless of the model.
The first is that the action should arouse the consumer’s interest and participation.
As a result, it is pointless to organize an event that is of interest to the persona if she is only there to listen. As with Interactive Marketing, you must provide your target audience with the opportunity to feel like they’re a part of the experience in some way.
Additionally, promoting brand values and messages is a critical component. As we previously stated, products and services don’t have much room for this strategy, but the brand’s essential identity should be prominently displayed. A long-lasting and favourable impression is the goal.
Another thing to keep in mind while considering Experiential Marketing is the long-term benefit. Many companies create campaigns that seem amazing but fail because they only provide value in the short term.
As a goal, it’s hoped that audiences would still be able to communicate with one another after the performance.
Student Advertising Using Post-It Notes
Sticky note marketing is an excellent college marketing technique because it relies on participation and co-creation. Staple notes that marketing is a great way for students to express themselves while also having an impact on the companies they support. Students can respond to questions posted on campus bulletin boards by writing their answers on sticky notes and sticking them under the questions. As a result, students and brands have an opportunity to converse, which helps spread awareness of the brand.
Using social media and a campaign hashtag, kids can post photos of their sticky note responses to the campaign’s social media platforms. Social media contests are a great way to get people to vote for their favourite responses to a sticky note, and then provide a gift to the winner. It’s easy to connect offline and internet marketing with the help of sticky note marketing.
Experiential College Tours Using Mobile Devices
A great approach for marketers to engage with students on campus is through mobile experiential college marketing tours. Mobile marketing tours are a great way to raise awareness, draw attention, and produce sales. Students will remember them for a long time to come. Experienced college marketing tours offer brands the chance to engage, entertain and educate college students all at the same time.
If you’re organizing an on-campus mobile marketing tour, it’s crucial to get students excited about your brand’s visit by generating buzz on campus. Also, having college street teams spread out over campus on the day/s of your mobile tour is a smart idea because it will help students find your location.
Advocacy and Education Campaigns for College Sampling
One of the finest methods to get students excited about new products and boost brand recognition is through college sampling. More than 80% of college students who receive product samples at their campus go on to buy the brand they sampled. It’s a no-brainer strategy for food and beverage firms, cosmetic brands, fashion and beauty lines, and other businesses that can deliver a high-quality sample that symbolizes your brand.
Brand Ambassador Programs and College Street Team Promotions
Brand ambassador initiatives and college street teams are excellent ways for brands to connect with students in person. Making human connections with students is just as vital today as it was in the days before internet marketing became so important. This can be accomplished most effectively through on-campus peer-to-peer marketing. Students connect with one another since they all go through the same thing: being a student.
When it comes to marketing to college students, it’s best to use a college marketing agency rather than an event staffing firm. In the end, it’s all about being yourself and establishing real relationships with your kids. Student brand ambassadors—students who attend the institution or college where the marketing promotion is taking place—are highly-connected members of the student body and members of a range of student clubs and organizations. You’ll be able to do a lot more marketing if you take advantage of this.
Campaigns to Collect Student Data and Generate Leads
Campaigns for obtaining data and converting it into leads On the College/University Campus
As a result, data collection and lead generation initiatives are quite vital for most brands. In order to collect student data, you can have student organizations, such as fraternities and sororities, put tables on campus. Students should be given something in exchange for completing the data cards, such as free samples, admission into a scholarship program, a chance to win a prize or a voucher.
This is a great approach to get kids to fill out questionnaires or market research. Use surveys or brief questionnaires to gather information from pupils. Using this method, you’ll be able to see how students feel about your product and brand. Students at colleges and universities might benefit greatly from this method of obtaining consumer feedback.
Let us know how we can help with your next college marketing campaign. Get in touch with Boenbrand’s college marketing professionals we have a deep understanding of the collegiate experience and culture.