Digital Marketing

Improve your online presence and reach more qualified customers. From SEO to social media marketing, we have the expertise to help you succeed.

Planning Concept. Businessman Working On Laptop With Company Analytics And Taking Notes

Actionable Tips to Use Google Analytics to Analyze Data

Implementing these simple Google Analytics recommendations may get more done in less time. If you want to make Google Analytics complicated, you can. Knowing how to perform a simple data analysis will help you make more informed judgments quickly. In this post, we’ll show you how to use Google Analytics to its full potential, allowing...

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Best Marketing Strategies for Colleges in Canada 

University marketers are under increased pressure to make up for the drop in freshmen enrollment at institutions across the world as a result of the pandemic. Smart organizations recognize the importance of optimizing their digital marketing strategy in the current climate. These best marketing strategies for marketing higher education were written with the university marketer...

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5 Ed-tech Trends for Higher Education Institutes

Current education technology trends are flourishing in 2022 thanks to the foundation laid by universities in previous decades. In light of recent developments, educational institutions are making concerted efforts to adapt. For the sake of humanity’s continued growth in the face of the ongoing pandemic, the world’s educational systems were forced to rely on technological...

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Top Technologies in Higher Education

Equity and inclusion, practicality and acceptance among academics and staff, and the number of funding institutions need to implement all stand to benefit from these developments in technology. These tendencies are examined, as is the use of related technology by various educational institutions. The Advancement of AI in Academic Institutions Concerns about a return to...

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Top Tips to Promote Your School

A solid marketing strategy might be the difference between success and failure for schools that want to increase bookings or boost their international profile. Your marketing efforts will be more effective if you take the time to identify your target demographic of prospective students, develop messages tailored to them, and then consistently execute this refined...

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How to Set Your Target Audience?

Identifying your ideal clientele may seem like a no-brainer if you’re in the student recruitment business. For high school and/or college students and their parents, you’re promoting your institution or program. Is that the case? It’s critical to know who your audience is and what they want in order to connect with them effectively. Finding...

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Planning and Executing an Inbound Marketing Campaign for Higher Education Institutes

While traditional tactics of attracting students to higher education are still widely used, it is difficult for marketers to gauge their effectiveness and for prospective students to ignore them. With inbound marketing, you can track your institution’s return on investment right from the minute a prospective student visits your website to the moment they apply....

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7 Different Types of Higher Ed Marketing Videos with Examples

As the global education business becomes more competitive, colleges and universities around the world are rethinking their marketing methods. Rankings and reputations no longer have the clout they once did. Students are going online to research their post-secondary alternatives these days, and higher education marketing films are more influential than ever. The lesson for educational...

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Top Content Marketing Ideas for Colleges

Attracting excellent students, securing outstanding faculty and staff, and motivating alumni to donate to support school initiatives are just some of the common objectives shared by all institutions. Traditional and digital marketing methods must be used in order to stand out from the many other businesses in their industry. Here are a few tips and...

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Social Media in Higher Education: How to Increase Social Media Engagement?

Having a social media presence is critical for promoting your school’s name and fostering connections with potential and current students, as well as alumni and supporters. However, getting started might be a challenge. This article is for you if you’re setting up your college’s social media accounts or developing a 2022 social media strategy for...

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