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College students on campus on their way to higher education!

Top Tips to Promote Your School

A solid marketing strategy might be the difference between success and failure for schools that want to increase bookings or boost their international profile. Your marketing efforts will be more effective if you take the time to identify your target demographic of prospective students, develop messages tailored to them, and then consistently execute this refined...

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Female Videographer Holding Clapper Board On Video Film Production In White Studio

How to Use Video Ads to Attract Students?

When confronted with eye-opening figures like these, it should come as no surprise that video content has become so powerful and popular. Recent research found that 87% of video marketers reported a favorable ROI, while 86% reported that video generated leads. In fact, 62% of marketers utilize video interaction as a metric of success. Video...

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Targeted communication. Target individuals.

How to Include Customized Website Content in Your Student Recruitment Procedure?

In today’s increasingly competitive world, higher education institutions have a monumental burden of differentiating themselves. It’s a raucous, action-packed environment where institutions compete for attention, always looking for new ways to highlight the relevance of their programs and connect with potential students. In terms of recruitment, the connecting aspect has shown to be the most...

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