Blogs have been widely used to reach and captivate an audience of potential students for quite some time. The correct blog themes for education might help your school attract new students and keep current ones interested in what you have to say.
The average number of monthly leads generated by a company using blogs as part of its marketing efforts is shown to increase by 67%. This strategy can help schools generate more leads and strengthen their brand recognition by providing prospective students with information that speaks directly to them.
Writing blog posts that people actually want to read is just as important as avoiding the most typical blunders in content marketing. To ensure that your school’s blog is as effective as possible and that readers return again and again, I have included some helpful hints and recommendations for future posts.
Determine Who You Want to Reach and What You Want to Achieve
Depending on the institution, the intended audience may be current students or even the parents of those kids. Your target audience for a piece of writing can be a high schooler, an ex-pat, or a family. Consequently, it is essential to know your target demographic while brainstorming educational blog post topics.
Refer, in particular, to the target personas you’ve created as a part of your market research. Essential context, objectives, concerns, and takeaways are typically detailed in these profiles.
By taking this measure, your institution will be better prepared to incorporate useful messages into future content production efforts. You may use these fundamental ideas to develop targeted content and determine which issues need to be addressed, increasing the likelihood that your work will make an impact.
Try out Some Keyword Research to see what’s Trending at Your Institution
You need to make better use of keywords in your blog posts if you want to get better results. But before you start writing blog posts, you need to be sure you’re using the appropriate ones. Here’s where keyword research comes in handy, giving you the intel you need to boost your SEO efforts to their full potential.
To find keywords with large monthly search traffic and a higher chance of ranking for them, you can rely on various internet tools designed specifically for keyword research. Here, you should focus on “long-tail keywords” that your target audience actually uses in their search queries. A topic for your school’s research may be hidden in these lengthy terms. A school offering an engineering program may want to capitalize on the long-tail term “benefits of engineering school” by writing about the advantages their program offers to prospective students.
Use a Content Scheduler While Researching Potential Blog Post Topics for Academic Purposes
Maintaining a steady publication schedule is essential to the success of any blog, and a content calendar can help with this. A content calendar can help you stay on track with your blog post ideas and content marketing objectives.
Your content calendar may also be used to keep to a regular publishing schedule, which will assist your institution in releasing useful content regularly to continue appealing to prospective students. Whether you’re just starting content marketing or are looking to fine-tune your strategy, our team can assist you in developing a comprehensive inbound marketing plan and content calendar.
Create Content for Potential Students at Various Points in the Buying Cycle
If you’re trying to figure out what to write about on your school’s blog, a helpful strategy is to think about the various stages of the enrollment funnel your prospective students might be in. Different blog posts may appeal to different audiences, such as those who are just learning about your institution, those who are still weighing their options, and those who have already decided to enroll or convert.
In the beginning phases, you should try to come up with issues that introduce your school, making it simpler for the intended audience to recognize themselves in the text and relate to what is being said. Attracting and holding the attention of prospective students is the primary goal of this phase; take advantage of this by showcasing faculty and team expertise.
Use Educational Blogging Topics to Address Your Prospects’ Motivations and Concerns
In order to make an impression with your material, you need to know who you’re talking to. Referring to your students’ personas and investigating their goals, interests, and struggles is a tried-and-true method for creating content for educational blogs. Keeping these in mind will help you craft articles more persuasively counter prospects’ objections to converting.
Choose Blog Posts That Will Effectively Demonstrate Your Thriving Community
Recruiting student ambassadors can be a huge assist in increasing your content marketing efforts. If you host a blog for your school, they can even pitch in with entries to offer the community a voice and boost readership. Using this method, you may also highlight the rich cultural diversity that exists in your area.