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User-generated content can be used for a variety of marketing purposes, including but not limited to social media advertising, blog content, product evaluations, and more. In this piece, we’ll look at how some organizations have used user-generated content (UGC) initiatives to build their client base and promote brand recognition. This is a fantastic strategy for...
Planning and marketing strategy go hand in hand. Neither the strategy nor the plan can be considered finished or relevant without the other, and the two go hand in hand during the marketing process. Both require research conducted within and outside of the company. Learning about your brand and your target audience will help you...
How do you decide which emails from the day’s batch to read first thing when you open your inbox? When an email has certain characteristics, it is more likely to be discarded or even flagged as spam. The answer is usually included in the headlines of the emails. Despite the adage “don’t judge a book...
If you’re on the fence about whether or not you need a promotional video, consider that millions of videos are viewed and shared every day, and word of them spreads rapidly through social media. What should a commercial for your institute look like, and why you should create one? The data disproves their claims. For...
A solid marketing strategy might be the difference between success and failure for schools that want to increase bookings or boost their international profile. Your marketing efforts will be more effective if you take the time to identify your target demographic of prospective students, develop messages tailored to them, and then consistently execute this refined...
Identifying your ideal clientele may seem like a no-brainer if you’re in the student recruitment business. For high school and/or college students and their parents, you’re promoting your institution or program. Is that the case? It’s critical to know who your audience is and what they want in order to connect with them effectively. Finding...
As the global education business becomes more competitive, colleges and universities around the world are rethinking their marketing methods. Rankings and reputations no longer have the clout they once did. Students are going online to research their post-secondary alternatives these days, and higher education marketing films are more influential than ever. The lesson for educational...
When confronted with eye-opening figures like these, it should come as no surprise that video content has become so powerful and popular. Recent research found that 87% of video marketers reported a favorable ROI, while 86% reported that video generated leads. In fact, 62% of marketers utilize video interaction as a metric of success. Video...
The number of time people spend watching movies online increased by 32% on average every year between 2013 and 2018. In the same survey, Zenith expects that in 2021, the typical person will watch videos for 100 minutes each day. In other words, that’s 25 days’ worth of time. Marketers should keep this in mind...
A video is a potent approach that is being used by a wide range of organizations, despite the fact that no two of them are saying exactly the same thing. In addition, why is this so critical? 2) How does this all connect to student recruiting and 3) where do I even begin with video...
Marketing trends are always shifting in response to new technologies, changing consumer habits, and the society we live in. School administrators must keep abreast of emerging developments in order to better serve their existing and future students. Schools might improve their marketing in the coming year by implementing these trends. In the year 2022, what...
To develop your school brand’s authority and credibility, social media marketing is necessary. Here are a few recommendations to assist you to improve your university’s social media presence. Using social media effectively in higher education involves more planning and thought than most people realize. College, university, or independent school may have a large student body,...