Actionable Tips to Use Google Analytics to Analyze Data

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Implementing these simple Google Analytics recommendations may get more done in less time. If you want to make Google Analytics complicated, you can. Knowing how to perform a simple data analysis will help you make more informed judgments quickly.

In this post, we’ll show you how to use Google Analytics to its full potential, allowing you to make more informed business decisions and expand your company in record time.

1. Consider Alternative Perspectives

Unbeknownst to you, Google Analytics allows you to choose between multiple “views” that display the same data in various ways.

There are several perspectives available to you.

  • Data. This is the most popular perspective because it summarizes much information in straightforward tables.
  • Percentage. The percentage view presents information as a pie chart for those who learn better visually.
  • Performance. This horizontal view helps examine the progress of a single measure across time.
  • Comparison. The comparison view lets you visualize how specific metrics affect the site average.
  • Cloud of Terms. For reports that use terms, this shows the corresponding performance keywords.
  • Pivot. The pivot view creates a more straightforward structure by rearranging data in particular reports.

Keep in mind that not all Google Analytics reports have access to all views.

2. Make a Plan of Action

Setting up a goal in Google Analytics is a simple method of analyzing your site’s data. After all, objectives are the yardstick by which you evaluate the performance of your website, which in turn affects the success of your business.

To access information hidden from your standard Google Analytics account, you can create goals based on a user’s desired location, stay, several visited pages, or event occurrence.

You can create a target to monitor things like the following:

  • Typical landing pages for site visitors
  • How long do people spend on your website after they get there
  • The average number of pages viewed by a user before abandoning a website
  • Check out our detailed explanation of how to configure the four different types of objectives in Google Analytics if you require assistance with this process.

3. Create an Event

Create a Google Analytics event instead if you want to track and study website activity that could affect revenue.

Web form submissions, for instance, could indicate site traffic. It’s not clear, though, whether or not it would result in income. Keep track of how many people are filling out your WordPress forms.

4. Add a Personal Notification

It’s not always practical to check Google Analytics every day. That’s why it can be helpful to set up a personalized alert that notifies you if something unexpected occurs on your website.

Navigate to Admin » Custom Alerts to set up your alerts. And then hit the red “+ New Alert” button.

The following steps should be taken after activating the GA Custom Alert:

  • Give your warning a label
  • Select the applicable property. Select a notification method (email or text message)
  • Create an alert by specifying its triggers.

5. Get emails of your most important reports

The effectiveness of Google Analytics in streamlining processes is also improving.

You may customize your dashboard so that your favourite reports are automatically emailed regularly, saving you the trouble of checking in every time you want to see how things are doing.

This is especially helpful for monitoring ongoing trends in things like traffic volume and user demographics.

Saving time and ensuring you have the most up-to-date information accessible when these reports emerge in your mailbox.

You can schedule the platform to send out frequent updates on a wide range of information beyond the bare essentials.

6. Annotate your work

It’s often crucial to record the circumstances around unusual peaks and valleys in website traffic.

Annotations in Google Analytics come in handy here.

Imagine that you saw a drop in traffic on the day that your website was down for maintenance.

Make sure the drop isn’t attributed to anything else by adding an explanation as a note in Google Analytics.

This is also the case when you wish to make a note of or remember details about a specific marketing campaign for the future.

Moreover, you can make annotations public or keep them private.

This is helpful if your marketing department consists of more than one person or you collaborate with an outside firm to achieve your objectives.

The tool may notify you whenever there is a significant shift, which is helpful if you’re conducting a targeted campaign or trying to boost conversion rates.

This comes in handy if you’re working on many projects or for different clients. Efficiently disseminating this data within your company is another benefit.

Scheduled weekly or monthly emails can keep everyone informed of data progress.

7. Setting Objectives 

Knowing where you want people to go after they arrive at your website is crucial when trying to drive traffic there.

To expand on this principle, you should monitor whether or not people engage in these activities when visiting your site.

This is when one of our favourite parts of Google Analytics comes in.

With goals, you may monitor how many site visitors take an action you care about.

You may, for instance, aim to have a certain number of people sign up for your email list or see a specific demo video.

If a user spends more than two minutes on your website or if they scroll to a certain point, you may set up a custom trigger.

The option to set goals based on occurrences, such as making a phone call or emailing a contact, is also available.

Keeping tabs on scoring contests can help your team see if their marketing efforts are paying off with valuable knowledge.

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